Right now at Franklin University we are undergoing a revision of the university's strategic plan. The strategic plan was initiated five years ago when our current president, Dr. David Decker, took leadership of the university. The university's goal is to match the needs of students and employers and provide meaningful education to as many people as possible.This goal is expressed in the university's mission, which is described here.
I was asked to serve as part of the steering committee for the revision of the strategic vision, and I am also co-chair of one of the sub-committees that is researching and writing a small section of the plan. Franklin's mission as a non-profit organization is something I can stand behind, and I have enjoyed being a part of the strategic planning process.
What is Strategic Planning?
Since I am fairly new to this concept, I thought I would write a little about what strategic planning is. Strategic planning is an organization's process for creating its strategy. It usually includes plans for implementing this strategy, including plans for allocating resources to achieve its goals. Strategic planning is a process in which the following are typically identified:
- The organization's current state
- The desired state of the organization, including specific goals and objectives
- A proposed path for reaching the desired state, including allocation of resources, sequence of activities, and milestones
- Description of opportunities and barriers, strengths and weaknesses, and internal and external threats to the plan
Strategic Planning and Goal Setting